Kids entertainment producer Nickelodeon Networks has named Ron Geraci its senior VP-research.
Geraci oversees all programming and advertising sales research for Nickelodeon and digital channels Noggin, The N, Nickelodeon Games and Sports (Nick GAS) and Nicktoons. His research includes analyzing viewer trends, positioning Nickelodeon in the marketplace as it relates to advertising sales and the creation of sales pitches. He also handles primary research for Nick’s ad sales department, including the management of The Kids’ Influence Study, which helps the network break into non-traditional kid categories such as automotive, travel and new media.
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