THQ Wireless Inks NBA Deal

THQ Wireless, Inc., a subsidiary of THQ, Inc. reached an agreement with the National Basketball Association to create a suite of officially licensed basketball-themed wireless products to date, including games, fantasy applications, information services, ringtones and graphics.

The products will be featured in the NBA’s new wireless sports package, NBA Unwired. The new relationship marks THQ Wireless’ most extensive offerings with a professional sports league.

THQ Wireless also released the first series of official NBA player voice ringers. Basketball fans can personalize their phones with downloadable greetings from some of the NBA’s biggest stars, including Ray Allen of the Seattle SuperSonics, Richard Jefferson of the New Jersey Nets, Elton Brand of the Los Angeles Clippers, Chris Webber of the Sacramento Kings, Jermaine O’Neal of the Indiana Pacers and Earl Boykins of the Denver Nuggets.

Fans can also play NBA Basketball 2005, the first 5-on-5 NBA wireless simulation game and NBA Fantasy Five 2005, the first officially licensed basketball fantasy game for wireless that allows fans to build fantasy teams and be rewarded points based on real-life players’ performances on a daily basis.