Nike and the NBA have expanded their worldwide marketing partnership to include Nike’s Converse and Jordan brands.
Nike, Converse and the Jordan Brand will utilize their large stable of NBA player endorsers in uniform in multi-media advertising and promotional campaigns. Nike’s promotional campaigns will appear during nationally televised NBA games, NBA TV, NBA Inside Stuff on ABC among other programming.
Nike will also join the NBA’s Basketball without Borders program in Europe and the Americas and explore new markets to expand the program with the league. Basketball without Borders is a basketball instructional camp for young people that also promotes friendship, healthy living and education, is currently in its fourth year with camps in the Americas, Europe and Africa.
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