Patty Odell, Author at Chief Marketer

Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships

The move will demonstrate the monetary value of exposure
provided to brands with its League of Legends events.

Barefoot and Mindy Kaling Deliver Laughs to Sell Wine-to-Go

Kaling introduces the wine through a series of short and funny videos showing how
hilariously difficult it would be to take three glasses of wine with her wherever she goes.

Acquisition

Crocs Plays on Lovers and Haters to Drive Sales

Crocs is using the tension between loyalists and those who find its
shoes distasteful to grow sales and reach new customers.

Influencer Marketing 3.0

In this special report, we take a closer look at how Fabletics and Teleflora are embracing and evolving their influencer marketing practice. And, we offer actionable tips on how to create and sustain your own influencer marketing practice.

Acquisition

Taylor Swift’s New Single Drives Droves of $13 Donations to GLAAD

In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.

Agencies

Bring on the S’mores! L.L.Bean Opens Campsites in Cities Around the Country

L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together.

Acquisition

P&G Reinvests ‘Wasted’ Media Budget in Creating Reach: Cannes Lions

P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.