Frito-Lay Reprises Snackable “Note” Packs
Frito-Lay is back with its Snackable Notes Variety Packs so parents can send kids back to school this fall with a handwritten note on the packaging.
Articles by Patty Odell
Forever 21 and Macy’s Upset Women with Dumb Marketing
Despite all the conversations, insights and education around marketing to women, some brands still don't get it.
Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales
Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of Masters of Measurement marketers.
Red Sox CMO on What’s Up
Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.
Spanish Hotel Chain Recasts Itself as a Social Phenom
An expansive and long-tail social media strategy encompasses corporate social actions, B2B initiatives, employees, loyalty members and hotel users.
Creative Teams Are Not Happy, But There Are Solutions
Marketers with in-house agencies are having difficulty keeping their creative teams energized, and are also concerned about attracting top-tier creative talent.
Glad Debuts its Latest Video that Makes People Cry with Laughter
Glad Press'n Seal is once again using humorous video marketing in the hopes of driving the spectacular results it saw in last year's campaign.
An Experiential Tour is Reframed with Big Goals
Success in Take 1 doesn't always equate to success in Take 2. Here's how Santa Margherita winery plans to pull off its latest summer tour.
Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics
Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
Vast Majority of Brands See Partnerships as Central to Growth: Report
High maturity marketing partnerships contribute 28 percent of overall company revenues, while low maturity programs contribute only 18 percent.
- «Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- 7
- …
- 131
- Next Page»
