Nontraditional Endurance Events Help Drive Sponsorship Spending
North American sponsorship spending on marathons, triathlons and related events is expected to total $102.1 million in 2012, up 6.7% from $95.7 million in 2011.
North American sponsorship spending on marathons, triathlons and related events is expected to total $102.1 million in 2012, up 6.7% from $95.7 million in 2011.
Jay Henderson, smarter commerce strategy director at IBM, shares five marketing tips based on trends and research from the Black Friday weekend.
Walgreens debuts its first loyalty program, Balance Rewards.
This new survey from the Shopper Technology Institute unveils how CPGs use coupons.
Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.
Secret pinboards are the latest do-da from Pinterest offering an element of mystery for brand marketers to tap into in a number of interesting ways.
CPG brands are struggling to make Pinterest work for them. Here's some must-do tips for consumer brands working in the new space from Tenthwave social strategist Jaime Hoerbelt.
Andy Reichgut, Duncan Hines
Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.
CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.