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The Digital Twin of the Customer (DToC) Approach to Data Collection

How to Create a CRM Strategy Roadmap

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

Google Postpones Third-Party Cookie Phase-Out to Late 2024

Using Product Data to Enhance Omnichannel Growth for CPG Brands

CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

First-Party, Second-Party and Third-Party Data Defined

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions

Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse

How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption

The Road to the C-Suite: Top Qualities That Marketers Should Master

Stop & Shop’s Ecommerce-Focused First-Party Data Strategy

How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI

How the Marketing Industry Can Navigate Supply Chain Issues

Google Brings Privacy Sandbox to Android Devices

SmileDirectClub CMO Talks TikTok Strategy, Pandemic Marketing and Data Applications
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