Coca-Cola Launches First Marketing Campaign for AHA Sparkling Water
AHA, Coca-Cola's first brand in a decade, recently rolled out its first 360-degree marketing campaign.
Articles by Kaylee Hultgren
Marketing Lessons Learned From the Hollywood Foreign Press Association Debacle
Following are lessons learned from the HFPA controversy and insights on how brands can course-correct amid crises.
AB InBev Leans Into Content Creation Across its Portfolio of Global Brands
AB InBev's new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.
Achieving Direct Mail ROI Through an Integrated Marketing Approach
There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.
Barefoot Wine & Bubbly Highlights Diversity in New ‘Barefoot with Us’ Campaign and Tagline
How Barefoot Wine & Bubbly highlights the brand's sense of fun and its support of diversity in a new campaign.
Freeform Activates a Hotel Balcony Party for the Premiere of ‘Cruel Summer’
How Freeform activated a movie premiere at the Beverly Hilton with socially-distanced engagements.
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
Travel Marketing Roundup: United Airlines, Switzerland Tourism, Orbitz
As travel begins to pick up across the globe, we look at some of the earliest campaigns from airlines and travel bureaus.
Forrester Report: B2B Marketers Need to Lead, Not Support
Going forward, B2B marketers need to be leaders within their organizations, according to a forthcoming Forrester report.
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
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