Technology Tools Content Marketers Can Leverage in 2022
Insights and technology trends marketers can incorporate into their communication strategies as they plan for 2022.
Insights and technology trends marketers can incorporate into their communication strategies as they plan for 2022.
We spoke with Qualcomm SVP and CMO Don McGuire about the brand's ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.
How eccomerce marketers can measure return on ad spend and avoid common pitfalls.
Six ways to prepare for the impact that CPRA will potentially have upon your business.
A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.
A look at how Sephora transformed its flagship annual House of Beauty experience into a virtual playground.
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
Clayton Ruebensaal, EVP, Global B2B Marketing at American Express, dishes on the brand's Business Class initiative.
Pinterest recently noted a marked increase in searches for “destressing tips” and “Sunday reset routines” from its user base. In response, it introduced a Compassionate Search tool to help users find stress-busting content and resources and activated a wellness-themed, “anti-burnout” oasis timed to World Mental Health Day. Explore the hybrid event’s touchpoints and strategic marketing…
Acquiring first-party data from consumers as an alternative to third-party cookies and data-tracking through apps is fast becoming a priority for digital marketers. Here is how large food and beverage companies are tapping celebrity-driven promotions and sales gimmicks to accrue that data in exchange for limited-edition merchandise and personalized products, according to an article in…