Articles by Kaylee Hultgren

Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.

How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

Automation and AI technology can enhance email marketing campaigns through personalized messaging, market segmentation and retargeting.

If you’ve managed to score an invite to the club, here are a few tips for tackling the new social craze.

Following are ways in which marketers can evaluate emerging alternatives to third-party cookies.

Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.

How fitness brand AARMY looked to digitally-native businesses to inform a successful pivot.

How brands can move from minimal contextual targeting to a more granular approach focused on testing, measuring performance and dynamic creative messaging.

Many consumers says they would change their buying habits if it would help the environment. Here are a few businesses that are capitalizing on that through debuting eco-friendly offerings.