Articles by Kaylee Hultgren

Pinterest Creates a Hybrid Wellness Experience for World Mental Health Day

|  by Chief Marketer Staff

Pinterest recently noted a marked increase in searches for “destressing tips” and “Sunday reset routines” from its user base. In response, it introduced a Compassionate Search tool to help users find stress-busting content and resources and activated a wellness-themed, “anti-burnout” oasis timed to World Mental Health Day. Explore the hybrid event’s touchpoints and strategic marketing…

How Food and Beverage Brands Collect First-Party Data With Sales Gimmicks

|  by Chief Marketer Staff

Acquiring first-party data from consumers as an alternative to third-party cookies and data-tracking through apps is fast becoming a priority for digital marketers. Here is how large food and beverage companies are tapping celebrity-driven promotions and sales gimmicks to accrue that data in exchange for limited-edition merchandise and personalized products, according to an article in…