Brands on Fire: Chipotle
We spoke with Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, about the company’s explosive digital growth, its gaming and esports strategy, merchandising, menu innovation and more.
We spoke with Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, about the company’s explosive digital growth, its gaming and esports strategy, merchandising, menu innovation and more.
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
What marketers need to know about Pinterest's new ecommerce features for brands.
How the yearly exhibition for the commercial construction industry, "World of Concrete," pulled off its most sustainable event yet.
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
Read how industry experts are evaluating the conflict through the lens of digital advertising.
We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.
Valentine’s Day marketing activations, from Denny’s, Godiva, Tiffany & Co. and more.