Marketers on Fire: ZenBusiness CMO Ryan Pitylak
We spoke with ZenBusiness Co-founder and CMO Ryan Pitylak about the company’s marketing journey.
Articles by Kaylee Hultgren
Six Key Trends in Programmatic Advertising for 2022
Six trends in programmatic that could shape the year ahead.
How Micro-Influencer Programs Will Evolve in 2022
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
How B2B Marketers Can Leverage Customer Data Platforms
The essential requirements for a CDP that are unique to B2B organizations.
Lexus Campaign for Redesigned 2022 NX Crossover Vehicle Targets Gamers and Young Luxury Consumers
Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.
2021 Retail Marketing: A Year in Review
The biggest retail themes of 2021, from supply chain woes to a strong season of holiday sales.
Media and AdTech Trends Marketers Can Expect in 2022
What marketers can expect within the media and ad tech industries in the year ahead.
Roundup: How Brands Approached In-Person Experiences This Holiday Season
Holiday activations from likes of Amazon, KFC, Walmart and others.
Heinz Reveals ‘Hidden Spots’ for Snack Breaks in Call of Duty Warzone Pacific Caldera Map
We spoke with Heinz Brand Director Ashleigh Gibson about how the company approached the authenticity factor so critical to the space while also adding value to the community.
Chief Marketer’s Most-Read Articles of 2021
Our top editorial programs and interviews with high-level marketers made the list.
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