Kaylee Hultgren, Author at Chief Marketer

The Road to the C-Suite: Top Qualities That Marketers Should Master

Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.

Events

Brands on Fire: Pepsi CMO Todd Kaplan Shares Tips for Building Culturally-Relevant Experiences

Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.

Demand Gen

Marketers on Fire: Labcorp CMO Amy Summy

We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.

Demand Gen

Light + Fit Launches ‘The Comeback’ Program to Support Women Reentering the Workforce

We spoke with Light + Fit about the program and the brand’s mission, acquisition strategy, marketing shifts resulting from the pandemic, and more.

Data & Analytics

Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report

The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.

Digital

Marketers on Fire: Visible CMO on Catering to Singles, Fostering Community and Building Digital Experiences

We spoke with Visible CMO Cheryl Gresham about the campaign’s brand awareness play, building community, measurement challenges, and more.

Digital

CMO Corner: Four Chief Marketers Dish on Key Industry Trends for 2022

Four CMOs discuss the most important marketing trends to be tracking right now.

Digital

Brands on Fire: Chipotle

We spoke with Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, about the company’s explosive digital growth, its gaming and esports strategy, merchandising, menu innovation and more.

Data & Analytics

Danone NA VP Talks Activia+ Product Launch Within the Wellness Space

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

Digital

IBM’s Marketing VP Dishes on Its First Major Brand Campaign in a Decade

We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.