Year: 2014
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How CMOs Must Restructure for 2014
The CMO needs to take the reins in reorganization his or her marketing department to be successful in 2014.
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Agencies
At Events, the Trend is Mobile: 5 Tips
How can brand marketers stay ahead of the curve when it comes to the mobile event craze? Here are five helpful tips to consider:
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Agencies
Chief Marketer Listline Jan. 14
Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.
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Agencies
Website Experience Important to Consumers: Survey
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
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Acquisition
Treating B2B Social Like an Online Trade Show
Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.
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Social
Creating B2B Engagement on LinkedIn With Video
Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.
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Data & Analytics
B2B Marketing Trends in 2014
Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
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Digital
3 Reasons Why Web Redesign is Worth the Investment
If a site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads.
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Agencies
Creating a Meaningful Mobile Email Strategy
Mobile is not an adjunct to email—email is mobile. It’s time for marketers to rethink their approach if they are going to be successful.
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14 Hot Tips from Top Marketers for 2014
Marketing professionals share tips to make 2014 a successful year.
