Year: 2014
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Mobile
The Hows and Whys of Small Biz Web Site Mobilization
A Q&A with Todd Leeloy, general manager of OrangeSoda, a digital marketing company, who discusses the hows and whys of mobilizing small business websites.
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Agencies
Benihana Digital Passport Challenge Encourages Frequent Visits
The “Benihana Digital Passport Challenge” encourages frequent and repeat customer visits with an offer for grand prize trip to Tokyo.
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Social
20 LinkedIn Groups Marketers Must Join
HubSpot recommends this list of 20 LinkedIn groups to help marketers easily locate important discussions, news and insights.
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The 30 Most Interesting Marketers Under 30: Forbes
Forbes releases its annual list, “Forbes 30 Under 30 in Marketing & Advertising,” with some amazing discoveries.
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2014 Marketing Technology Supergraphic
A Supergraphic that breaks down 947 marketing technology companies into 43 neat categories across six major classes.
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Agencies
RFM Versus RPI—Relationship, Persona and Intent
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
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Agencies
Q&A: The Power of Money & Color: Symbols in Marketing
Different people react differently to colors, symbols, names and other cues in their environment. Author Adam Alter what this means for marketers.
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Agencies
Why Campaign Testing Is Still Essential
The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.
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Agencies
Chief Marketer Listline Jan. 6
Lists featured this week include Ski Magazine, Southern Winds Equine Rescue and OfficeChairs.com.
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Agencies
Marketing in Brazil with Octagon’s John Shea
Octagon’s John Shea talks about the challenges and rewards of marketing in Brazil in the run up to the 2014 FIFA World Cup and the 2016 Summer Olympics.
