Year: 2014
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Agencies
Amazon Reports Over 10 Million New Prime Members
Did you shop using Amazon Prime this holiday season? You weren’t alone.
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Agencies
Three Game-Changing Content Marketing Highlights of 2014
Here are some of the year’s most game-changing advancements that are helping marketers connect with audiences organically
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Agencies
Top 5 Best Practices for Insert Media Creative
When a consumer opens a piece of mail or a package, your insert has but a few precious seconds to capture their attention or be relegated to the recycling bin.
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3 Steps to Prepare for a Marketing Career
One of the most common questions I’m asked is about how to prepare for a position in the modern day marketing department.
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Agencies
Coke & American Idol Fizz Out
After a long relationship, Coke has decided to exit the American Idol stage.
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Video Marketing to Go Prime Time in 2015
This article lays out 5 ways video will change the landscape, like video marketing becoming a strategic tool for lead generation and qualification.
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Agencies
Maybelline Tests Wild Print Cover Promotions
Maybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads. Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open […]
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Agencies
How Flo is Helping Progressive Win the “Insurance Arms Race”
Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content.”
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Agencies
McDonald’s Seeks Help Reaching Millennials
McDonald’s wants to pull Millennials back into its restaurants and drive-thrus and it’s looking for help.
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Acquisition
Generating Better Reports for Lead Gen Feedback
Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress – there’s still hope!
