Year: 2014
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Social
5 Social Marketing Headlines from 2013 … Three 2014 Predictions
Here are the five biggest things that changed the social landscape in the last 12 months . . . and what to watch for in 2014.
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Agencies
Google+ Local Optimization: What You Should Know
Marketers should be embracing Google+ for the huge boost it can provide to any local marketing effort. Here’s why.
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Education is Major Roadblock to Big Data
This research report from eMarketers finds that education is a big problem for businesses in hindering the use of Big Data.
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Social
3 Strategies for Tuning in to the Right Customer Feedback
Here are three strategies to help marketers tune into the right customer feedback messages and data on social media.
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What You Need to Know About Content Creation in 2014
This article outlines what marketers realized about content in 2013 and where they need to go with it in 2014.
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Social
Five 2014 Social Media Advertising Trends
Five trends to watch for on Twitter, Facebook, Google+ and other social media channels.
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Top Ad Execs Blast and Boast Over Best and Worst Ads of 2013
Samsung, Activision, Intel, Sear’s, Dove and Google are among the 2013 advertisements ad execs either loved or hated.
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Digital
7Up Ten Puts Online Videos to the Test
7Up Ten, one of the Dr Pepper Group’s latest low-calorie beverages, it being promoted via online videos featuring Chelsea Handler.
