Year: 2014
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Agencies
Why Segmentations Fail—And How to Make them Succeed
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
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Agencies
What to Ask Before Developing Marketing Content
Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.
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Agencies
Chief Marketer Listline Jan. 21
Lists featured this week include BookSpan, Sharper Image and Information Week.
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Agencies
Insights, Attitudes, Motivators of Deal-Seeking Consumers: Report
This report from Experian Marketing Services identifies six deal-seeking consumer segments and offers up advice on how to effectively market to each group.
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Social
10 Ways to Reach Younger Audiences with Social Media
Here’s 10 tips that mature brands can rely on to create and uphold a strong social media presence to keep customers engaged.
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Mobile
2014 Marketing Trends Off the Radar
Ten marketing trends for 2014 you may not be thinking about but could help change up your marketing game.
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Social
Infographic: 5 Social Media Marketing Predictions for 2014
nds and marketing technologies will drive innovation in social media marketing this year.
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Agencies
National Geographic Showcases “Brain Games”
A fun illusions gallery set up in Grand Central Terminal helped the National Geographic Channel promote its latest series of “Brain Games.”
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Social
Who, Across the Globe, is Using Instagram? Infographic
This infographic tells the global story of who uses Instagram to help marketers make the best use of the social media platform.
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Agencies
“American Idol” Loses AT&T as Sponsor
AT&T will no longer be a major sponsor of the once top-rated singing show “American Idol.”
