Year: 2014
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Take a Chance With Marketing Strategy
Playing it safe isn’t always the best strategy for success, and here Jayson reminds us why data never tells us the whole story, that online marketing is a constantly evolving landscape and why being truly creative involves some risk-taking.
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Digital
Online Ad Security and Google’s New Acquisition
By Leo Marani (Quartz) Google has purchased online advertising fraud-tracker Spider.io for an undisclosed amount, which shows how seriously the tech world is taking online ad security. Leo discusses how the acquisition will bolster the battle against spam and ad fraud, and why that’s good for the entire industry.
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Internet Marketing Pitfalls
There are a number of traps Internet marketers can fall into, including a lack of originality, lack of quality products and an obvious focus on making a quick buck.
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Social
Crowdsourcing and Lead Gen Programs Go Hand In Hand
Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.
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Agencies
Creating Mobile Apps for B2B Sales & Marketing
Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.
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Agencies
Designing a Successful Lead Gen Form
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
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Agencies
RPI Versus RFM: Real-Time Business-to-Business
Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.
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Agencies
Dos and Don’ts for Using Video in Email
As the technology to showcase it improves, so does the use of video as an engagement device in email.
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Social
Social Complaints on the Rise
Social listening plays a huge role in data collection, but if brands aren’t managing customer complaints, that hard work could all be for naught.
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Data & Analytics
Enewsletters Outperform B2B Promotional Emails: Study
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
