Year: 2014
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Acquisition
More Quality Leads Needed in Education Market
In the past, when colleges and universities were looking for prospective students, the focus was really just on generating leads.
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Technology Tools for Streamlining Online Marketing
Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.
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Agencies
Sports and Loyalty Marketing Help Papa John’s Bring in the Dough
A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John’s maintain a slice of the competitive pizza market.
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Data & Analytics
Retail Retargeting in Email on the Rise
Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.
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Agencies
Use All Five Senses in B2B Marketing
Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.
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Agencies
Marketing Wizardry Pulled Hostess Back from the Brink
Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.
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Social
Budgets Shift To Content Marketing CMO’s Say
CMOs agree that content marketing is important to their business, and many expect to see a positive ROI from their content marketing efforts this year.
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Agencies
How Grocers Transform Traditional Shopping Habits with Digital
Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.
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Email
Faster Email Tech Means Higher Conversion Rates
A new study from Econsultancy and dotMailer focuses on how the ease of use of email marketing tech impacts the channel’s success, and whether outdated systems are hurting results. More than 500 client-side and agency email professionals from a cross-section of company sizes and sectors participated in the survey, which was conducted in the fourth quarter of 2013.
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Social
Brand-Building On Social Media
There are several keys to focus on when establishing your brand on all of the social media platforms on the landscape. From locking down social media addresses and finding a consistent tone to staying relevant and trusting your customers, these seven tips will get you pointed in the right direction.
