What’s the Message?
A big part of the pleasure of reading the latest New Yorker magazine each week has always been its great cartoons. And more often than not there’s at least one you can’t figure out, and you end up arguing with your friends about what it means. Right?
This ad for Royal Bank of Scotland is like that. The entire ad space is occupied by a bleed illustration which is the photographic equivalent of a tricky New Yorker cartoon you don’t understand right away.
We see five city office workers standing in line to buy their morning cup of coffee from a kiosk. In their midst is a hook and chain from a crane high above. A sign on the wall warns them,
