Topic | research

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?

All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.

Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.

Nearly 80 percent of all Twitter chatter related to vaping and tobacco products is generated by bots, according to a new report.

Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.

New research has found that the vast majority of marketers—88 percent—are planning to increase the time, resources and budget allocated to lead generation in the coming months.

The ability to easily make returns plays a huge part in where online shoppers decide to spend their ecommerce dollars, according to a new report from UPS.

The marketing tactics that are the most used by marketers throughout the funnel aren't always the ones that drive the strongest ROI,.

Your sales team may not be as happy as you think they are: New research finds that 24 percent of inside sales people are actively looking for new jobs.

Thursday is the best day of the week to mail if you want high email open rates, according to a new report from Campaign Monitor.