Topic | B2B Lead Gen

New research has found that the vast majority of marketers—88 percent—are planning to increase the time, resources and budget allocated to lead generation in the coming months.

Here are three ways to make use of lateral thinking in increasing your B2B lead gen in the new year.

A video marketing strategy has helped construction software provider HCSS increase engagement and shorten sales cycles.

Here are the three social media platforms you should focus on to improve B2B lead generation.

Learn where B2B marketers are investing their time and budget to nurture and convert prospects in Chief Marketer’s 2018 B2B Lead Gen Trend Survey.

Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.

For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks' Anuj Agrawal.

In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing.

Marketers aren’t overly confident about their B2B lead gen initiatives, according to a new report.

In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.