Topic | Entertainment Marketing

We spoke with marketers at State Farm and iHeartMedia about the value the Roblox experience is creating for their brands.

How FX shifted gears at Comic-Con through interacting with fans on the convention’s virtual platform.

Reynolds, the voice of Pikachu in the upcoming Pokémon film, has pulled off an epic social stunt to gain attention for the movie.

An ambitious activationwarned SXSW attendees of the apocalypse, which coincidentally just happens to tie in to the debut of Good Omens.

Bacardi has put a twist on the ol’ standard cocktail recipe video, but with a splash of ghastly frights.

Marketing isn't always easy for big budget movies. Consider the challenges of the new Jennifer Lawrence thriller "mother!"