How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year
How can marketers establish control over what content their marketing messages run against? Here's how advertisers can be proactive.
How can marketers establish control over what content their marketing messages run against? Here's how advertisers can be proactive.
A five-step approach to strategically master programmatic advertising for B2B audiences.
P&G’s strategy for reaching multicultural audiences--and how it’s boosting inventory industry-wide.
The effects of programmatic advertising's accelerated growth during the pandemic.
Six trends in programmatic that could shape the year ahead.
How Jägermeister Cold Brew's programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.
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