Six Key Trends in Programmatic Advertising for 2022

Posted on by Chief Marketer Staff

In the programmatic advertising space, complexity and challenges abound as the need for data transparency increases. According to a piece in AdExchanger, six trends in programmatic—from connected TV platforms to attribution challenges to advancements in digital out-of-home advertising—will shape the year ahead.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!

Chief Marketer Job Board