Six Key Trends in Programmatic Advertising for 2022

Posted on by Chief Marketer Staff

In the programmatic advertising space, complexity and challenges abound as the need for data transparency increases. According to a piece in AdExchanger, six trends in programmatic—from connected TV platforms to attribution challenges to advancements in digital out-of-home advertising—will shape the year ahead.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


Call for entries now open