Topic | Martech

Most marketing content falls short when it comes to generating actionable insights for the sales team. New research reveals ways to help marketers in bridging the gap.

Most marketing content falls short when it comes to generating actionable insights for the sales team. New research reveals ways to help marketers in bridging the gap.

Three best practices to ensure optimal collaboration between your marketing and technology teams.

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

Respondents to the Chief Marketer Martech Outlook survey said they expect budgets to increase in the next 12 months. How do you decide what purchases make the most sense?

Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.

How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.

Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.

Was 2019 the year your team pledged to move to a more collaborative, agile marketing approach, testing and iterating new ideas more quickly? You’re not alone.

When determining whether or not to implement AI in a marketing strategy, it's important to understand the risks—and the opportunities.