A column in PRNEWS from Ben Chodor, president of Notified, takes a stab at technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.
Enhanced Shareholder Input
Shareholder engagement has grown more complex in the past 12 months and will continue to be a focus for marketing teams. Non-traditional platforms will be used to find new ways to tell a brand’s corporate story using more immersive tactics.
Integrated Data Sources
Data silos will break down even further in 2022, giving marketers a more complete view of performance and ROI. Integrated data sets will be used to better collaborate between departments.
Marketing in the Metaverse
Marketers will begin to explore ways to engage audiences in the metaverse, through using avatars, gamification, extended reality and more.
For more technology trends for 2022, read on in PRNEWS.