Social
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Agencies
Mattel Becomes Relevant Again By Reinventing Barbie
Barbie has always been a gal of action, and her latest big move was to help reinvent Mattel, the company that created her.
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Agencies
Why Relationships, UGC and Context are Key to Influencer Marketing
Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.
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Agencies
Driving ROI With Smarter Social Creative and Targeting
Learn how home furnishings retailer Z Gallerie paired social creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar.
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Agencies
Chief Marketer Asks…Which Brands Are Best at Customer Engagement?
Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.
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Agencies
Get On Fleek—Start Paying Attention to Gen Z
These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
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Agencies
Sharknado 3’s Storm of Marketing Tie-Ins
It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.
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Agencies
Q&A: Toni White of Synchrony Financial on Branding and More
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.
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Agencies
Social Drives Millennials to Ford Dealerships
Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.
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Agencies
Lessons Learned At the Adobe Summit
Get the scoop on the recent Adobe Summit from Michael Keaton, FEED, the Girl Scouts, football great Steve Young and more.
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Agencies
Creating a Successful Second-Screen Experience
In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.
