Driving ROI With Smarter Social Creative and Targeting

Brands must optimize their Facebook and Instagram advertising for a stronger ROI and better clickthrough rate. Having the right mix of creative and targeting is crucial.

Learn how home furnishings retailer Z Gallerie paired creative insights with advanced audience data to drive a 62% return on ad spend in a free webinar Thursday, Dec. 10 at 2 pm ET.

Loren Mattia, content marketing manager, Z Gallerie, and Matthew Langle, CMO, Curalate will share ideas on how to use your existing audience to better target new customers and tips for energizing your social advertising strategy.

In a recent study from Curalate, “The State of Visual Commerce,” 77% of marketers surveyed agreed that there is increasing pressure to show ROI on visual content. Not surprisingly, clicks, revenue and conversions were considered the most important metrics to gauge.

Eighty-six percent of those polled agreed that the type of marketing channel (email, social, ecommerce, etc.) is important to consider when choosing images. But, 78% said they are sharing basically the same images across all their active marketing channels.

Only 11% described their team as “very effectively” leveraging images in their marketing efforts. Even fewer—7%—felt their visual content was “very successful” in supporting their marketing goals.

Fifty-four percent of marketers surveyed doubted their ability to report on conversions attributable to visual content effectively. Marketers felt most confident about the visual content they were sharing in social (63%) but felt their visual imagery in mobile was weak compared to other channels.

For more information about the webinar, click here. Al attendees will also receive a copy of the latest Curalate market study, “The State of Visual Commerce.”