Promotion

• Agencies

  2012 PRO Award Winner: Draftfcb for U.S. Postal Service

  Faced with declining use of P.O. boxes, the U.S. Postal Service and Draftfcb designed a campaign to emphasize the convenience and security of mail delivery to in-statoin units as “Your Other Address”. The test in 1,100 resulted in a 39% lift in applicatons for boxes per 1,000 customers and has now gone national.

• Agencies

  2012 PRO Award Finalist: AMP Agency for Samsonite

  2012 PRO Award Finalist: AMP Agency for Samsonite and the “Samsonite Tough Tour” experiential promotion.

• Agencies

  2012 PRO Award Winner: SpyderLynk for Glamour Magazine

  To build awareness around its March issue, Glamour created additional mobile shopping experiences prior to the issue’s publication.

• Agencies

  2012 PRO Award Finalist: United States Tennis Association for USTA

  2012 PRO Award Finalist: United States Tennis Association for USTA and the “SmashZone Mobile Tour.”

• Agencies

  2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors

  The Keystone Light brand ran a promotion built on the perception that while much of its target demo shows interest in hunting, they don’t actually hunt. So MillerCoors sent them looking for hunter-orange cans in stores and created packaging that could display the cans as trophies.

• Agencies

  2012 PRO Award Winner: Arc Worldwide/ Leo Burnett for MillerCoors

  Arc Worldwide/Leo Burnett named 2012 PRO Awards finalists in four categories for MillerCoors and the “Canhole” promotion.

• Agencies

  2012 PRO Award Winner: DraftFCB Chicago for Kikkoman Sales USA, Inc.

  2012 PRO Award Finalist: DraftFCB Chicago for Kikkoman Sales USA, Inc. and the “Kikkoman

• Agencies

  2012 PRO Award Finalist: Infinity Marketing Team for Hewlett Packard

  Infinity Marketing was charged with breaking through the noise around the launch of HP’s Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following–all while making it the most talked about product launch and event campaign of the CES show.

• Agencies

  2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods

  2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the “Triscuit Home Farming Day” sampling promotion.

• Agencies

  2012 PRO Award Finalist: MSL New York for Procter & Gamble

  P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.