Promotion

• Agencies

  2012 PRO Award Finalist: MSL New York for Procter & Gamble

  P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are “parking lot pros” at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.

• Agencies

  2012 PRO Award Finalist: The Integer Group for MillerCoors

  To Increase case sales of Coors, MillerCoors worked with the Integer Group to get a message out to Latinos of Mexican and Dominican heritage that the National Puerto Rican Day Parade on June 12, 2011 was a time for all Latino groups to “emboricuate” (refresh) their celebration.

• Agencies

  2012 PRO Award Finalist: Tris3ct for Kimberly-Clark

  2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the “Cottonelle Ultra Switch” promotion.

• Agencies

  2012 PRO Award Winner: The Marketing Arm for GameStop

  2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Call of Duty Pre-Order Campaign” for Best Incentive Promotion.

• Agencies

  2012 PRO Award Finalist: MASS Hispanic for Kimberly-Clark

  The Latina mom is the healthcare gatekeeper of the family. Hispanic households have more children, and many parents are not compensated when out of work, so a child’s sick day can be very costly. Health concerns drive Latina moms to take proactive measures. But culturally they often prefer products with multiple uses. Mindful of cost, many Latinos are blowing their noses with handkerchiefs, napkins and even toilet paper and do not see the inherent value in tissue.

• Agencies

  2012 PRO Award Finalist: Agent X for Symantec

  2012 PRO Award Finalist: Agent X for Symantec and the “Consumer Cybercrime Index Launch” promotion.

• Agencies

  2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA Sports

  2012 PRO Award Finalist: EA Sports, Gillette, Walmart, SonyPlaystation for EA Sports and the “Look and Play Like a Winner” incentive promotion.

• Agencies

  2012 PRO Award Finalist: The Marketing Arm for GameStop

  2012 PRO Award Finalist: The Marketing Arm for GameStop and the “Gears of War 3 Pre-Order Campaign” for Best Incentive Promotion.

• Agencies

  2012 PRO Award Winner: Turner Broadcasting Ad Sales for AT&T

  2012 PRO Award Finalist: Turner Broadcasting Ad Sales for AT&T and the “Conan /AT&T Blimp Sponsorship” promotion.

• Agencies

  2012 PRO Award Finalist: Source Marketing for Chase Card Services

  2012 PRO Award Finalist: Source Marketing for Chase Card Services for the MileagePlus Explorer Card Baggage Claim event marketing promotion.