Programmatic

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  MarTech

  PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases

  How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

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  Technology

  Six Key Trends in Programmatic Advertising for 2022

  Six trends in programmatic that could shape the year ahead.

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  Digital

  Jägermeister Taps Programmatic DOOH to Amp Up Cold Brew Awareness

  How Jägermeister Cold Brew’s programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.

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  MarTech

  IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House

  In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.

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  Data Driven ROI

  5 Steps to Improving Multicultural Marketing Campaigns

  Consider these five ideas for making your multicultural marketing campaigns inclusive.

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  Direct Marketing | Print

  Using Offline Data to Power Programmatic Advertising

  Marketers can leverage the same data they use for direct mail to create
  programmatic digital, including addressable geo-fencing.

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  Digital

  Fighting Fraud in Programmatic Advertising—Four Tips

  Programmatic advertising has changed the game for small and medium websites.
  What are the best practices to avoid fradulent practices?

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  Agencies

  Build Stronger Relationships with Programmatic Advertising

  Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.

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  Agencies

  Marketer vs. Machine: What Programmatic Media Means for CMOs

  For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.

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  Agencies

  3 Strategies when Buying Programmatic for Branding

  While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.