Influencers
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Acquisition
NAD Recommends Ad Claims from Influencer Platform Ahalogy be Discontinued
As interest in influencer marketing skyrockets, so too does the
competition for clients by influencer marketing platforms. -
Acquisition
Micro-, Nano-Influencers Elbow Celebs Out of the Spotlight
Marketers are turning to influencers with smaller audiences where brands can take a
more thoughtful and nuanced approached to connect with those audiences. -
Profiles & Campaigns
MLB Players Can Now Pitch Beer
For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.
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Influencer Marketing 2.0
Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.
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Facts & Figures
Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report
Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.
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Acquisition
KFC’s New CMO Chats About Reba and the New Campaign
Andrea Zahumensky, just six weeks on the job, takes on one of the most high-profile
product launches—all tied to a music legend. How did she do it? -
Agencies
Forbes First Ranking of Top YouTube Stars
Forbes brings us its first ranking of the top-paid YouTube stars. Most are under 30 and most get their earnings from advertising.
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Agencies
Six Tips to Find and Utilize YouTube Influencers
YouTube Influencers can be an important part of the marketing mix. Here’s six tips to help you find and put them to work successfully.
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Agencies
7 Reasons to Work with Online Influencers
No matter what the end goal, there is no doubt that the rise of online influencers impacts how consumers choose products. Here’s 7 best practices.
