Influencer Marketing
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Demand Gen
HBO Max Delivers Premium Unboxing Experience to Influencers and Superfans for ‘The Nevers’
The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.
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Engagement
Influencer Marketing During COVID: Strategies From Pernod Ricard, Turner and Ally Financial
How Pernod Ricard, Turner Networks and Ally Financial have incorporated influencers into their marketing strategies in more significant ways while in-person engagements have been limited.
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Acquisition
Brands Turn to Influencer Marketing and Repackaged Content During Pandemic
Brands have been getting creative through repurposing content, using stock imagery and leaning on influencers for content creation.
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Digital
A Primer: Developments in U.S. Influencer Marketing Regulations
A review of U.S influencer marketing enforcement and guidance.
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Data & Analytics
CMO Roundtable: Visa, Personal Capital, AKT and Zoom Talk 2020 Marketing Trends
Four CMOs discuss trends in 2020 and what’s in store for marketing organizations of the future.
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Demand Gen
Five Tips for Getting More ROI From Influencers
With spend on influencer marketing skyrocketing, marketers can use these five tips to garner more ROI.
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Agencies
What Brand Marketers Should Teach Influencers About FTC Compliance
The FTC’s recent guidelines for influencers provide a guidebook for content creators–but also the marketers who employ them.
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Acquisition
Four Key Steps to Successful Influencer Marketing
Investor’s Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.
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Agencies
What Instagram’s Decision to Hide ‘Likes’ Means for Marketers
Instagram began testing the removal of “likes” on its platform in the U.S. last week for select users. Here’s what that means for marketers.
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Digital
Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud
Brand executives from Unilever and Southwest Airlines discuss how they are proactively combatting influencer fraud from within their organizations.
