Experiential
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Demand Gen
How Chase, The Home Depot, e.l.f. Cosmetics and Corona Brought Experiences to Consumers’ Homes
The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.
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Demand Gen
Experiential Marketing Summit 2020
Reinvent your marketing strategy with the power of experiential marketing—only at the all-digital Experiential Marketing Summit on October 19-23, 2020.
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Demand Gen
Mastercard’s ‘Priceless Experiences’ Leverages Golf Champions for Virtual Events
Mastercard offered up an array of free digital events on its social and digital platforms open to the general public.
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Acquisition
TikTok, Bud, P&G: Branded Experiences From Super Bowl LIV
From TikTok to P&G to Sleep Number, here’s a look at branded experiences at this year’s Super Bowl.
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Acquisition
Nine Event Sponsorship Activations From the 2020 Sundance Film Festival
Brand activations brought lounges with hot beverages, art installations, winter-themed photo ops and games to Sundance 2020.
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Acquisition
Experiential Marketing Trends of the Year: 10 Case Studies
A curated list of case studies in experiential marketing, from HBO, Taco Bell, Google and Absolut.
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Acquisition
From Ugly Sweaters to Snow Globes: 15 Brand Activations This Holiday Season
How 15 brands have approached holiday activations with experiences.
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Agencies
Chief Marketer’s Top 200 Brand Engagement and Experience Agencies
Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.
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Agencies
“Share A Coke” Experiences Drive Big Biz
By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales. […]
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Agencies
Brand Champions Boost General Mills
Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.
