Mastercard’s ‘Priceless Experiences’ Leverages Golf Champions for Virtual Events
Chief Marketer recently spoke to Mastercard Global CMO Raja Rajamannar about how the brand has converted its “Priceless Experiences” platform to virtual. But to reach a wider audience, of cardholders but also the general public, Mastercard also offered up an array of free digital events on its social and digital platforms, according to a piece in Event Marketer.
The initiative, dubbed Digital Priceless Experiences, included a virtual Top Golf challenge in which brand ambassadors Justin Rose and Graeme McDowell (also golf champions) faced off at the game’s Pebble Beach Golf Links course. Mastercard used the World Golf Tour virtual game to showcase the players’ prowess, with in-game branding and friendly banter between the players.
Other activities on the platform include a digital golf lesson with Annika Sörenstam, a knuckleball lesson with former Red Sox pitcher Tim Wakefield and an at-home cooking lesson with chef Bryan Voltaggio. To make it special for cardholders, a personalized element was included in each activity. For more on Mastercard’s digital experience platform, read on in Event Marketer.
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