Event Marketing

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  Agencies

  What You Can Learn From NASCAR’s Live Event Strategy

  Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?

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  Events

  Delta Faucet Brand Manager on Events as Part of the Mix

  Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.

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  Agencies

  Delta Faucet Breaks “Most People Showering at Once” World Record

  An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.

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  Agencies

  Good Humor Truck Drives into the Modern Era

  Good Humor has given its trucks and drivers a complete overhaul to try and revive the nearly century-old ice cream seller.