Event Marketing
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Acquisition
Top Qualities for Winning Brand Marketing Partnerships
Marketing partnerships are on the rise seen as a force for good, a win-win for all
parties to capitalize on the strengths and audiences of the partners involved. -
Acquisition
How to Add Meaning and Purpose to Marketing
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
and the retailer—each play a critical role -
Agencies
Pop-Tarts Pops NYC Café
The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.
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Agencies
5 Ways Milestones Help Build Successful Marketing Events
Just about everyone knows the importance of setting incremental goals to achieve big picture objectives, but you may be overlooking the powerful effect of milestones can have on marketing events.
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Agencies
What You Can Learn From NASCAR’s Live Event Strategy
Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?
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Events
Delta Faucet Brand Manager on Events as Part of the Mix
Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.
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Agencies
Delta Faucet Breaks “Most People Showering at Once” World Record
An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.
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Agencies
Good Humor Truck Drives into the Modern Era
Good Humor has given its trucks and drivers a complete overhaul to try and revive the nearly century-old ice cream seller.
