Customer Data Platforms Archives

Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data Platforms

CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.

How Wyndham Hotels Applied Customer Insights to Adjust Marketing Spend

Using a CDP, Wyndham was able to cull insights about consumer behaviors, identify industry trends and inform adjustments to its marketing and media spend.

Acquisition

How Pandora Manages Trove of Historical Data With the Help of ActionIQ’s CDP

Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.

Data & Analytics

SAP Customer Data Platform to Launch Globally in November

SAP has entered the ring with its own CDP offering that will be available globally next month.

MarTech

Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms

Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.

Acquisition

Salesforce Customer Data Platform Set to Launch in October

Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.

MarTech

CDP Helps Ancestry Improve Data Oversight

Putting a customer data platform (CDP) in place is helping Ancestry
improve its view of customer data from numerous sources and channels.