Showtime Promotes Dead Like Me with New York Musician
Showtime Networks and MGM Television Entertainment have joined forces in a promotional campaign introducing the hit series Dead Like Me to fans of breakout New York club musician Gavin DeGraw.
DeGraw will appear as a street musician on the Oct. 24 episode of the show, performing the title track from his debut album, Chariot. Consumers can also win a trip to see DeGraw perform live at a private concert hosted by MGM at Culver City Studios in Los Angeles by registering at www.sho.com. The contest-winner will receive hotel and ground transportation from MGM with airfare from Orbitz.
About 700 Sam Goody stores nationwide will also promote Dead Like Me, DeGraw’s CD and guest appearance on the show along with the sweeps in-store. The sweepstakes will be supported with 30-second spots on MTV and MTV 2 from Sept. 13-25, and on Showtime and its multiplex services from now through Oct. 1.
The promotion, running from now through Oct. 1, coincides with the release of DeGraw’s Chariot Stripped, a limited-edition double-disc re-packaging that includes an acoustic re-recording of Chariot.
