Search Results for: virtual reality

Ideas, trends and forthcoming formats that marketers can take away from CES 2020.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

Adam Grossman, CMO for Boston Red Sox/Fenway Sports Management, fills us in on trends, challenges and what he and his team have planned for fans.

L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation,
restructuring the marketing department and testing media buying in-house.

While customers struggle on the front end to get a great customer experience,
on the back end there isn’t enough CX support.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.

The 10-minute Jack Daniel’s AR journey gives users an engaging
experience rich with stories and visuals.

Smart technologies are the most recent addition to the marketing ecosystem and are
proving to be the most effective platforms in increasing consumer engagement.

Here are some proactive steps marketers can take to satisfy
consumer demand in this new era of efficiency, simplicity and convenience.

Mixed reality is taking a leading role in modern B2C and B2B marketing efforts.
Take a lesson in key takeaways from unique mixed reality implementations.