Search Results for: qr codes

Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.

For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.

Pete Blackshaw, Nestlé’s global head of digital and social media, outlines how the company is aggressively moving its digital marketing ambitions forward.

Here’s five ways to create online sweepstakes that are beneficial to both the brand and the consumer.

Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.

GPS has come a long way since it was first introduced as American military technology in 1973.

The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”

According to Mobile Marketer, Starbucks is the 2012 Mobile Marketer of the Year. “Instead of following in the steps of competitors, the coffee giant has implemented its own mobile-first strategy that is unlike any other and features the latest technology such as QR codes and augmented reality, as well as traditional channels including SMS, mobile […]

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.