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If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

B2B brands that are confusing, misaligned or antiquated don’t get prospects’ attention. Here’s why you need to watch your brand closely.

Superfans are your brand’s best promoters. But there’s a dark side—if you
disappoint them, they can become super critics.

Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns!

A major rebranding helped Equipment Depot create a human connecting in an B2B industry not known for being warm and fuzzy.

Is there still such a big difference between B2C and B2B marketing?
We asked experts of both sides of the fence to weigh in.

Here’s a how-to on achieving success through highly targeted segmentation
—down to the micro level—that generates a personalized digital experience.

We hope you’ll join us for the PRO Awards Luncheon and Gala to learn
which campaigns will take home the Gold Awards.

Marci Grebstein, on the job about one year, talks about the new “Style and Value for All”
campaign and the importance of getting it right when marketing to women today.

As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re
getting the quality product and, ultimately, ROI they expect. Here’s what you need to know.