Search Results for: influencers

Strategies brands have employed when launching products during the COVID-19 era.

Content strategy tips to enhance your brand’s digital presence in 2021.

A look at the most-read CM stories of the year.

L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself–plus digital shopping trends in 2021.

The marketing industry’s only annual showcase of outstanding female marketers who are leading their teams—and their families.

SelvaRey CMO Brielle Caruso discusses the rum’s rebrand, the importance of experiential and diversity in the spirits industry.

COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.

Go Green is a digital makeover show with an element of wish granting, a dose of environmental learning, and assists from Mark Ruffalo and Don Cheadle. Lucia Entertainment co-founder and CEO Nicole Winters talks about the project with Cynopsis.    How is Go Green different than other home makeover shows?   Our focus is on […]

After facing negative backlash for its provocative digital promotion, Kraft Macaroni and Cheese removes its attempt at lightening the mood.

HBO invited 100 influencers to participate in a three-part social VR experience inspired by the series “Lovecraft Country” and powered by social VR platform VR chat.