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Acquisition
IMAX Finds the Sweet Spot on Instagram Stories and Drives Growth Far Beyond Expectations
IMAX got laser targeted with its social media platform strategy focusing on just
Instagram stories to drive unprecedented growth in followers. -
MarTech
The Case for Investing in AI for Advertising
AI is ultimately here to improve people’s lives both at work and at home,
yet many organizations are still timid about investing in the technology. -
Social
Lush UK Closes Social Media Accounts
While many brands are rushing to increase their social
presence, Lush UK is doing just the opposite.Tagged in: -
Demand Gen
Using Content Marketing to Engage Audiences: Six Examples
Content marketing can help brands create an engaged, addressable database—
in 2019, that’s one of the most valuable assets any company can have.Tagged in: -
Social
Facebook Stories Ads: 5 Key Creative Best Practices
Facebook Stories Ads can’t compromise on visuals, and they need a clear call to action.
Here’s five tips for engaging users through this medium.Tagged in: -
Direct Marketing | Print
6 Tips for Starting Customer Conversations
At LeadsCon Las Vegas this week, Gordon Brott
shared tips for getting your audience talking. -
Acquisition
You Be the Stylist: Hilfiger’s Instagram Stories Say
Hilfiger is engaging Upfold’s 16 million users to join the fun
by overlaying imagery and copy to its Instagram Stories. -
Profiles & Campaigns
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
Tagged in: -
Acquisition
Calculating Long-Term Customer Value in the Age of Short Attention Spans
A few seconds is all it takes to make an impact. Fostering long-term customer
relationships is one way to win in the era of short attention spans.Tagged in: