Search Results for: data

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

A report from Korn/Ferry takes a look at time spent and the age of C-suite roles and why CMO churn is so high.

Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.

There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.

In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?

Augmented reality (AR) and virtual reality (VR) tech can move B2B prospects from their risk-averse, skeptical positions and show them what their world would look like after they have adopted your solutions.

Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

Here are three social video best practices that are putting digital-first brands on top.

Sales and marketing organizations are often at odds about what works best in B2B lead gen. Often, both are off-base when it comes to their accusations.