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Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 27, 2017 Want a Ride in a 1936 Riley Kestrel? Budweiser says YES! To introduce its 1933 Repeal Reserve lager, Bud and Lyft planed a day of free rides in vintage cars in New York City to celebrate the repeal of prohibition. […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 26, 2017 Video Helps HCSS Improve Sales Cycle A video marketing strategy has helped construction software provider HCSS increase engagement with prospects and shorten sales cycles. More… SPONSORED BY: Gain Access to a Strong & Diverse Universe of Responsive Readers & Attendees Contact […]

Tracking engagement with prospects has helped SAS turn its customer contact center into a revenue center

Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.

A strong mobile campaign targeting trigger moments was enhanced
with explainer videos that really did the trick.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership October 24, 2017 AI Helps JP Morgan Chase Boost Customer Engagement Artificial intelligence is helping JP Morgan Chase improve customer engagement with retail banking customers More… SPONSORED BY: The Marketing Technology Conference of the Year LIMITED SEATS REMAIN! Join 1,000 leading marketers at […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 20, 2017 Coke Begins Worldwide Search for Olympics Creative Coca-Cola is turning from its standard agency call for Olympics work to new talent from across the globe to create their own inspirations for the Tokyo 2020 games. More…   SPONSORED BY: Your […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 19, 2017 Maximizing Social Media for B2B Lead Gen Here are the three social media platforms you should focus on to improve B2B lead generation. More… SPONSORED BY: Connect with millions of B2B decision makers globally Get unparalleled reach to over 30MM professionals […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 17, 2017 Plans to Rebrand MGM Halted After Las Vegas Attack Lili Tomovich, CMO, MGM International, talks about resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price. More…   SPONSORED BY: What You […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 13, 2017 Coach Rebrands as Tapestry After months of work to find a new corporate name, the CEO is concerned that Tapestry—the word—might be viewed as old-fashioned. More…   SPONSORED BY: Superbook Marketing Resource Directory With dedicated directory categories such as Agencies, […]