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Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership December 5, 2017 25 Ways to Communicate With Customers at Christmas By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business. Here's 25 tips.  More… SPONSORED […]

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership December 1, 2017 Better Webinars in 2018: 10 Tips Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event. More…     A […]

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 30, 2017 November’s Top 10 B2B and Martech Tales Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017. More… SPONSORED BY: Get connected to over 1.3 million lawyers & […]

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 28, 2017 What’s More Important in Marketing—Art or Science? Here are four things that could improve if marketing approached things from a science-first perspective. More…   SPONSORED BY: A Free Webinar: 10 Common Webinar Mistakes To Avoid In 2018 On Thursday, December 7, […]

Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.

A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership November 21, 2017 Improving SEO: How to Set Up a Diverse Link Profile Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks.  More… SPONSORED BY: 5 Marketing Trends to Bet On in 2018: […]

Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks. 

Celebrity Cruises dug deep to develop emails truly unique to each loyalty member.
As a result, it sailed off into a very impressive return on its investment.

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.