Search Results for: data
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Acquisition
Ryder System’s CMO on Driving Technology’s Transformation
Jones talks about how technology has changed her industry and provided new growth
opportunities, as well as the role of data and the #MeToo movement. -
Email
B2B Email: Customers Crave Curated and Customized Content
In a world where Amazon, Netflix and Spotify serves up content that feels
handpicked, B2B email can no longer be the realm of batch and blast.Tagged in: -
Acquisition
Marketers Missing Cues, Unable to Unlock Data: Study
A new study has found that many marketers still struggle when it comes to listening
for the signals that matter about customer behavior in the omni-channel landscape.Tagged in: -
Direct Marketing | Print
Pushing the Envelope: 10 Tips for Direct Mail Success
Consider these 10 tips for ideas to integrate this old school
tactic into your modern marketing strategy. -
Engagement
Proving Influencer Marketing ROI in a Fake Follower World
Gone are the days where total follower count is synonymous with
influencer marketing success. Read what metrics really matter.Tagged in: -
Profiles & Campaigns
Unilever Invests in People to Boost Marketing Power
The CPG powerhouse is investing in digital channels and
people to increase its focus on real-time campaigns. -
Acquisition
How Redbox’s Social Strategy Turned the Conversation to its Favor
Games, memes, short-form videos and plenty of interactive content
added a successful sequel to Redbox’s digital marketing. -
Demand Gen
The Benefits of NOT Marketing to Certain Customers
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
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Profiles & Campaigns
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
Tagged in: -
Digital
The Evolution of Search: 3 Things to Know in 2019
ComScore projects that 50 percent of all queries will be voice searches by 2020.
Here are three search trends to watch to get noticed in 2019.