Search Results for: data
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Acquisition
The Newest Loyalty Incentive—Offering Stock in the Company
Domino’s, T-Mobile and Jet.com are among a small handful of companies that have
implemented a marketing strategy offering stock to their customers. -
Demand Gen
Using Content Marketing to Engage Audiences: Six Examples
Content marketing can help brands create an engaged, addressable database—
in 2019, that’s one of the most valuable assets any company can have.Tagged in: -
Acquisition
These 3 Brands Are Tapping Into a Powerful Differentiator — and You Can, Too
Best Buy, Glossier and Sur la Table are turning the customer experience
into an art form and redefining the rules to win by.Tagged in: -
Profiles & Campaigns
Food & Wine Debuts B2B Content Portal
Food & Wine launched F&W Pro this week, a new content hub
for professionals in the food and beverage industry.Tagged in: -
Agencies
Database Analysis Helps Lenox Identify Opportunities
A unified database across multiple channels is enabling Lenox to have a
single view customers and uncover insights for marketing opportunities. -
Acquisition
CMOs See Tech Migration, Digital Skill Sets as Key Issues
Key insights and input from conversations with 100 marketing
leaders reveal serious commitments for change. -
Facts & Figures
Measurement is Biggest ABM Challenge: Report
Finding the right accounts and measuring success are among the biggest hurdles when it comes to successfully implementing ABM.
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Acquisition
Free Coors Light for All Should Bud Light Attack … Again
This week, the beer battle continues as Coors Light unveiled a new
smart beer tap that lights up when “fueled by Bud Light negativity.”Tagged in: -
Facts & Figures
Original Content Builds B2B Brand Trust: Report
Original research and quotes from customers are among
top elements in content that help build B2B brand trust.Tagged in: -
MarTech
Five Ways to Use Text Analysis
Text analysis helping transform digital marketing strategies.
Here’s five ways it can help your team.Tagged in: