Search Results for: data

Gated content is one way to build your lead database, but B2B
marketers need to resist the powerful urge to gate everything.

The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

Do you have the right data strategy in place to create customer engagement and  trust? Here’s three crucial things to remember.

AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests.

Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of
strategies, execution plans, challenges, failures and successes.

AI is continuously evolving, and with it, marketer’s ability to
construct highly insightful campaigns.

Programmatic advertising has changed the game for small and medium websites.
What are the best practices to avoid fradulent practices?

Heineken USA’s Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.

Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.

Are you so swamped with day-to-day work that you don’t have time to think beyond your daily to-do list? Here’s three tips to help drive innovation.