Search Results for: data

Five common challenges marketers face today and how AI can help.

Despite the debates in many organizations, gated B2B content
is still critical to a successful digital marketing strategy.

There are many forms of mobile ad fraud, ranging from click spam,
SDK spoofing and false impressions. The effects can be devastating.

A higher priority on marketing is one of the top drivers of budget
growth at B2B tech companies, according to a new survey.

This year it will take creativity and an understanding of what does and
does not work for brands to set themselves apart.

Marketing is in the midst of a digital revolution that’s bringing countless new
technologies that will all impact marketing this year in their own unique ways.

Looking to update your CMS in 2019?
Here’s a primer of what to consider before you buy.

Chief Marketer recently chatted with Vonage CMO Rishi Dave
about the challenges and opportunities facing the brand in 2019.

Chief Marketer recently chatted with Centrally Human’s Kim Weisensee Brown about the power of data in shaping human connections.

The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.