Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 14, 2016 As a Marketer, Do you get Introduced as a Publicist? Laura Mintz is a marketer but is often introduced as a publicist and she really does not like that. To that end, she has…
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 13, 2016 Automation Helps Vodafone Manage ROI Globally Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone. More… SPONSORED BY: Get Technical with IEEE GlobalSpec Professionals Contact: Danielle…
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 11, 2016 A Vote for Charlie the Tuna is a Vote for Change Charlie the Tuna, StarKist’s official spokesfish, is joining the political fray as the alTUNAtive 2016 Presidential Candidate in an entertaining promo. More… SPONSORED…
Understanding your long- and short-term objectives is key when making marketing technology investments, says Joan Dowling of Vodafone.
A go-to-market strategy has helped the marketing team at global recruitment outsourcing firm Cielo take a more significant role in generating revenue for the organization.
Many businesses are unknowingly looking at marketing video through legacy lenses—and conflating metrics, KPIs and ROI as a result.
Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots.
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 7, 2016 Uber and Hershey Make Halloween Marketing Magic Halloween isn't scary for marketers that get clever about connecting their brand to the holiday. Learn how Uber and Hershey's partnership was a treat for both brands. …
Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 5, 2016 DD Perks Teams Dunkin’ Donuts and New England Patriots Connecting football fans with the DD Perks loyalty program has benefitted both Dunkin’ Donuts and the New England Patriots. More… SPONSORED BY: Your Direct Marketing Solution | UBM Life Sciences Contact: Danielle Zaborski 914.368.1090 Millennials…
Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% October 4, 2016 Boosting Brand Awareness with SnapChat How can your business successfully market on Snapchat, an app without conversion tracking or marketing attribution? More… SPONSORED BY: Video: Pain Points of Digital Marketing Wharton’s David Bell discusses…