Search Results for: data

Programmatic advertising spend has begun to show gradual signs of recovery–but marketers should keep these three strategies in mind.

With production set to resume, Eric Tomosunas, founder, and CEO of Swirl Films, offers his insights on what it will take to move safely and effectively in a world still dealing with the COVID-19 pandemic. As we adapt to the “new normal,” there are steps that can be taken to protect your crew and talent […]

The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.

B2B companies will need to continue adapting to the new economic reality. Here are three key trends that are emerging.

The number of CMOs that are women and from diverse backgrounds increased last year, but overall tenure decreased.

Three ways brands can implement technology to help streamline and control the customer experience.

Marketers can monitor three critical areas in order to make the transition to a cookie-less web.

What can we expect this Upfront/NewFront season as a result of COVID-19 and shifting consumer habits? Mike Menkes, SVP at Analytic Partners, weighs in.  Greater uncertainty when investing spend: We may see advertisers demonstrating a higher level of caution this year than in years past as they are faced with bigger questions and uncertainty surrounding […]

Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.

How marketers can prepare for evolving consumer sentiment and adjust their content strategies accordingly.