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Gartner Magic Quadrant for Digital Marketing Analytics

Partner Content

Gartner evaluated eleven digital marketing analytics providers based on their completeness of vision and ability to execute. Learn more about the vision and capabilities of each vendor and why Visual IQ is positioned as a visionary in this complex and fast-moving category.

3 Reasons Targeted Data is Critical to ABM

|  by Tracy Eiler

Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.

Market Guide for Attribution and Marketing Mix Modeling

Partner Content

Marketing attribution is a confusing world - industry leaders turn to solution providers to help them understand the impact of their marketing and media investments. Learn why Gartner recognizes Visual IQ for its marketing attribution capabilities.

Untangling Attribution’s Web of Confusion: A Primer for Marketer

Partner Content

Visual IQ has provided details to cut through the hype, expose the pros and cons of the different attribution approaches available, and take one step closer to defining attribution for the industry. Read this primer on differing analyst perspectives.

Visual IQ

Partner Content

      Address: 75 Second Ave, Suite 330 Needham, MA 02494-2813 Email Visual IQ Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within…

Chief Promo Marketer 11-8-16

|  by Tony Campana

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 8, 2016 Quaker Contest Draws Hundreds of Thousands of Recipes: Now it’s up to America to Vote for the Winner The Quaker Oats “Bring Your Best Bowl” contest helped the brand develop three new instant oatmeal flavors.…

CM This Week 11-4-16

|  by Tony Campana

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 4, 2016 The 2017 PROMO & B2B Top Shops Listings are Here! Tops Shops is a searchable database for brand marketers, marketing agencies and others looking for expert agencies skilled in numerous services. More…   SPONSORED…

Chief Direct Marketer 11/2/16

|  by Tony Campana

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 2, 2016 Website Performance Anxiety—How Does Your User Experience Stack Up? The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed…





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